SOcial ideation and content planning
My role was to ideate engaging Instagram concepts, suggesting matching images and copy, while planning the content calendar in relation to seasonal events and specific campaigns.
Key focus was to maintain Halebop’s distinctive, playful tone of voice and blending it with relatable humour with timely promotions or sale offers.
Selected concepts
"Halebops Rimstuga" carousel post in December featured falling snowflakes in motion. The theme playfully tying into the Swedish Christmas rhymes tradition. Users swiped from a riddle-like rhyme to reveal the matching phone or deal.
“Månadens deal” refers to Halebop’s monthly campaign product, which they promote through their social channels. This particular month featured the Xiaomi 15T Pro. We focused on how the phone’s latest features could be useful in typical Swedish November weather conditions.
An example of a brand-build post offering som handy advice for the followers on how to extend the phone battery for longer during the coldest month of the year. No promotional deals, just silly humour mixed with great advice!
The content calendar served as a strategic framework for each month. It allowed the team to balance promotional content with lighter brand-building posts, ensuring a healthy balance between products and personality.