We delivered prints, copy, video ad, social media engagement, website and in-store activation.
Our campaign and the concept was selected as the favorite by El Taco Truck’s marketing team.
El Taco Truck is known for its vibrant street food, offering a modern twist on classic Mexican tacos. In this student project, we were tasked with promoting their signature products and driving brand awareness.
EL taco truck’s favorite campaign.
The core idea was this; there’s the advanced way of doing things, and then there’s the easier, more flavorful way by using El Taco Truck’s products. The prints were designed to grab attention and make people stop and think ‘well, that’s relatable’. The campaign played on the power of recognition by using familiar and relatable moments that everyone has experienced in the kitchen when making tacos.
“Full flavors without the fuzz.”
I played a leading role by solely developing the campaign concept, “You Could Do That, or This”. The team brought the concept to life through eye-catching AI-generated posters, designs made in Adobe suit, iPhone-shot video ad (aligning with the brand’s casual style), and a mix of online, in-store, and social media activations.
